Men’s cosmetic trends have been on the rise in recent years. According to a 2020 article in The Guardian, men are using makeup as a route to happiness, confidence, and self-actualization [1]. This shift in perception towards men wearing makeup is also reflected in the market, with the male grooming business valued at $57.7 billion in 2017 and growing exponentially [2].
One trend in men’s cosmetics is the focus on evolving masculinity, with an emphasis on self-care and personal grooming. This is reflected in the increasing popularity of male-focused makeup products, as well as clean and green skin care options [3]. Additionally, self-care and hair care are also becoming increasingly important in the men’s cosmetics market.
Another trend is the focus on clean and green products in men’s skincare. This trend is driven by the increased awareness of the importance of using natural and eco-friendly products, and this is also reflected in the growing number of men who are switching to natural and organic skincare products.
In addition, the trend of empowering self-care is also growing, which can be seen in the increasing popularity of self-care products such as face masks, exfoliants and moisturizers as well as the growing interest in hair care for men.
The men’s cosmetics market is also expanding globally, with the top five global men’s care markets being the United States, China, Japan, South Korea, and the United Kingdom.
* [1] “The message is that mens makeup is a route to happiness, confidence and self actualisation. Indeed, for the generations who followed baby boomer Trump and Macrons generation X, the meaning of…” Source: https://www.theguardian.com/fashion/2020/feb/23/beauty-and-the-bloke-why-more-men-are-chooisng-to-wear-makeup-warpaint
[2] “But if men arent quite ready for rouge, theyre definitely up for a bit of spit and polish. The male-grooming business, valued at $57.7billion (£44.6billion) in 2017, is growing exponentially….” Source: https://www.bbc.com/culture/article/20190206-is-mens-make-up-going-mainstream
[3] “Top 5 trends: 1. Evolving masculinity 2. Male-focused make-up 3. Clean and green skin care 4. Empowering self-care 5. Rebooting hair care Country highlights Outlook Top 5 global mens care markets, 2019 Source: Euromonitor International Key market challenges addressed” Source: https://cosmeticsbusiness.com/news/article_page/Cosmetics_Business_reveals_the_5_biggest_mens_care_trends_in_new_report/164201